What we can offer you?

We have the ability to serve highly targeted ads across our site. As we know what kind of research project our users are undertaking, we can place your ads in front of people who are actively looking for what you are offering.

For example, if you are a site offering weekend accommodation, we can show your ads to people who are searching for weekend accommodation; if you are a company selling televisions, we can show your ads to people actively in the market for a TV. This kind of targeted advertising offers attractive click-through rates and exposure to qualified users.

Where are ads served?

Ad spaces are generally on the left and right columns of pages within a project. You can elect to have your ads shown across any of these spaces, or nominate specific pages you would like to target. The selection of specific pages are: ‘What are your options?’ page (left column only) ‘What do others think?’ page (left and right columns) ‘Now what?’ page (left and right columns) Skimbit detail page (left and right columns) Edit Skimbit page (left and right columns)

What kind of targeting can I get?

You can target ads to varying levels of granularity. You can select a project category (eg. Weddings, Holidays, Shopping), or a specific project type (eg. wedding dress, flights, TVs). Just tell us what you would like and we can structure something for you.

What kind of advertising can we support?

Advertising space available has maximum dimensions of 138 pixels wide by 600 pixels high.

Advertisers can use the following types of ads in this space:

• Flash or .gif banner ads (no expanding, interstitial or floating ads permitted)
• Text links
• Advertorial content

How will you serve the ads?

We use OpenAds to host and serve your ads, so just provide us with the creatives and your requirements, and we can do the rest. If you use a 3rd party ad hosting service, simply provide the necessary tags and we can serve the ads.

What do you charge?

Our advertising model is based on cost-per-thousand page impressions (CPM). We charge more for targeting at the project type level, as these are highly qualified leads, and are given preferential serving.

Targeting level	Ad location	CPM
Project category	Auxiliary pages*	£40
	Run of site	£55
	What are your options’ page	£60
Project type	Auxiliary pages*	£45
	Run of site	£60
	‘What are your options’ page	£70

* Auxiliary pages include all listed pages with advertising space, EXCEPT the ‘What are your options?’ page

Why are the CPM rates so high?

They are high because Skimbit is an internet research tool, customised to work for all sorts of purchase decisions. People using our site are actively researching prior to making a purchase decision, and we know precisely what it is they are searching for, giving you access to a highly targeted market.

As evidence of the success we can give to your campaign, our click-through rates on Google text ads on our site are between 5-6% which is almost 100 times higher than the average click-through rates for online advertising.

How do I book an ad?

Email us at advertising@skimbit.com or call us at 0207 420 1618. We can talk you through the optimal strategy for your business, including whether to target at project type level or project category, and which pages would work best for you.